About GROVVY
Who We Are
Grovvy is the result of pharmacist-led innovation, combining extensive market research with international research and development expertise. Founded by an experienced pharmacist, Grovvy was created to address the nutritional gaps commonly observed among toddlers and school-aged children across Jordan and the wider MENA region.
From concept to launch, every Grovvy product undergoes a rigorous development process that includes scientific formulation, comprehensive testing, and registration with recognized regional regulatory authorities. This commitment ensures that every product meets the highest standards of quality, safety, and nutritional balance.
Unlike many sweetened beverages and children’s nutritional products that focus primarily on taste and appearance, Grovvy is built around nutritional completeness, high-quality protein, and a carefully balanced micronutrient profile. Each formulation contains a blend of premium protein sources along with 22 essential vitamins and minerals, tailored to support the specific nutritional requirements of different age groups.
At its core, Grovvy is dedicated to helping children grow, learn, and thrive by providing science-backed nutrition that parents can trust and children enjoy.
Our Mission
Founder
Dr. Nafiz Assaf
A licensed pharmacist with extensive experience in children’s nutrition, Dr. Nafiz founded Grovvy after identifying critical nutritional gaps in toddlers and school-age children across the region. Through international R&D collaboration and rigorous scientific formulation, he built a brand focused on real nutritional balance – not just taste.
What Makes Us Different
| Grovvy | Generic Kids Drinks | |
|---|---|---|
| Age-specific formulation | ✅ | ❌ |
| Pharmacist-led development | ✅ | ❌ |
| 22 vitamins & minerals | ✅ | Limited |
| Sugar-free formula | ✅ | Often added sugar |
| Regionally registered | ✅ | Varies |
| International R&D | ✅ | ❌ |
Grovvy certifications and compliance badges
Our Standards
Quality You Can Trust
Every Grovvy product is manufactured and registered to the highest international standards.
GMP Certified
Approved Manufacturing Facility
ISO 9001
Quality Management Certified
FSSAI Certified
Food Safety & Standards
Halal Certified
International Halal Standards
Kosher Certified
Kosher Dietary Requirements
Regionally Registered
Regional Regulatory Authorities
Manufactured in a GMP-approved facility in collaboration with international R&D partners. Full documentation available upon request.